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Some thoughts...

Why talking like a pirate is important to your customers

Years ago, Dave McClure proposed the idea of "Pirate Metrics" as a way to remember the different levels of customer engagement for your product. It's gone on to become one of the standards of measuring how much customers love your product. Quickly, it breaks down like this: Acquisition: users come to the site from various channels

Announcing Increasing Engagement as a Service

As a team, we have been building web and mobile products for clients across all kind of industries. The commonality for almost all products is that post launch, short of an entire rewrite, there is little effort for measurable, incremental changes to the product to increase revenue. For most of my clients, they have no idea the ROI (...)

The Killer Getting Started Analytics and Engagement Setup

For growing startups, it is really important to understand as much about your users as possible. This drives everything about your business: marketing, the features you build, etc "One of the hardest parts about being in a startup is that there are thousands of things to do. How do you decide what to do?

You need to interview your customers

At Quickjack, we work with a lot of startups. While many have some sort of customer traction, they don't fully realize the growth potential that they are striving for. Here is one way to gain those crucial insights.

Inexpensive prototyping tools to quickly test your idea with potential customers

Building a web or mobile app can be expensive. Once you finally get your product in front of customers, it is likely their needs are different than what you had initially thought they needed. Instead, you should consider building a wireframe or mockup and get it in front of potential customers as quickly as possible.